Een Amerikaans bedrijf Impossible Foods wil in Europa een nieuwe (vegetarische) burger op de markt brengen onder de naam “Impossible Burger" en deponeert die naam als Europees Uniemerk. Nestlé verzet zich tegen de inschrijving van het merk en begint een nietigheidsprocedure. Incredible Burger Nestlé vindt het merk te beschrijvend om als merk dienst te kunnen doen. Impossible Foods gaat in onderhandeling met Nestlé. Maar Nestlé breekt plotseling de onderhandeling af en blijkt onverwacht onder haar merk Garden Gourmet een eigen burger te verkopen onder de naam “Incredible Burger”. Impossible Foods slaat onmiddellijk terug en beticht Nestlé van inbreuk op haar merkenrecht en start een procedure
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